Why your marketing is getting ignored

(And how to fix it in 7 minutes)

Reality check: Your marketing is getting ignored.

I know. It stings.

You’ve spent hours crafting the perfect email. You’ve agonized over every word on your website, especially the headlines. You’ve even dabbled in social media, trying to "engage" with your audience (whatever that means).

And after all that effort… nothing.

The harsh truth? Your audience doesn’t care.

Not because they’re mean. Not because they’re busy. But because, to them, your brand is just another generic blob of sameness in a sea of other forgettable brands.

But don’t worry. You can fix it (and doing it is actually quick, easy, and painless).

Why people ignore stuff (including your marketing)

The human brain is brutal when it comes to filtering information (look up wernicke and broca if you want to get nerdy about it.)

Your brain is basically a ruthless nightclub bouncer, and if a message isn’t interesting, relevant, or emotionally engaging, it gets thrown out.

In other words... It's not a marketing problem. It’s a brain problem.

Here’s what’s happening inside your audience’s head when they see your content:

This process happens in milliseconds.

And guess what? Most businesses fail all three tests.

Your audience isn’t actively ignoring you. They just have no reason to care.

How some brands hook you instantly

Let’s play a little game.

What comes to mind when you see these brand names?

You instantly get a feeling, right?

Nike doesn’t sell shoes. They sell determination.

Apple doesn’t sell technology. They sell innovation.

Harley-Davidson doesn’t sell motorcycles. They sell rebellion.

These brands own a personality in your mind. Their voice is clear, distinct, and instantly recognizable. And this isn’t an accident. Smart marketers and copywriters have figured out that people don’t buy products—they buy identity.

So if your marketing isn’t working...

It’s probably because your brand doesn’t have an identity, yet.

3 Copywriting mistakes that are killing your engagement

If your marketing is getting ignored, I guarantee you’re making at least one of these mistakes:

1) Your brand voice is as exciting as a beige wall

Most brands sound the same.

They use phrases like:
"We provide innovative solutions for businesses looking to scale."

Nobody talks like that. Not even the guy who wrote it.

Imagine if Nike used that approach:
"We create high-quality footwear for individuals pursuing optimal athletic performance."

Instead, they say:
"Just Do It."

Get it? Your brand should have a personality—a voice that makes people feel something.

2) You're making it about YOU (not them)

The sooner you realize this, the better: Nobody cares about your company’s story. Not at first, anyway. Your audience isn’t sitting there thinking, “I wonder how this company was founded…”

They’re thinking, “Can this help me? Will this make my life better?”

So stop leading with:
"We’ve been in business since 2010 and specialize in..."

Start leading with:
"Struggling to grow your email list with social media? Let’s fix that."

3) You're trying to appeal to everyone

Trust me, you can’t be everything to everyone. You either have a strong voice that resonates deeply with the right people… or you have a weak voice that gets ignored by everyone.

Great brands polarize. They take a stand. They embrace a distinct personality.

Ever notice how Tesla and Elon Musk have die-hard fans and haters? That’s no accident.

When you have a clear brand voice, the right people feel drawn to you. And the wrong people? They move on. Which is exactly what you want.

The 10-minute fix that makes your marketing magnetic

The problem is simple: You don’t know your brand’s personality.

The solution is just as easy: You need to figure it out—fast.

There are 13 Brand Archetypes that every brand falls into. Yours included.

Each archetype has a distinct voice, personality, and way of speaking.

And once you know which archetype fits your business, writing copy becomes effortless.

How to unlock your brand's voice right now

When it comes to online marketing, you’ve got one chance to capture attention.

If your brand doesn’t have a clear and distinct voice, you’re losing customers.

The good news? I built a free quiz that tells you exactly what your brand’s personality is—and how to use it to make your marketing instantly more powerful.

If you give me 10 minutes of your time, I guarantee this will change the way you market online, forever. Click the button below to take the quiz right now.